LinkedIn rewards clarity. Charts, proof points, and readable quotes beat “pretty for Instagram” gradients that collapse on desktop feeds.
Starting presets (verify in-product)
| Use case | Aspect / example | Notes |
|---|---|---|
| Article / news share style graphics | ~1.91:1 (e.g. 1200×627) | Familiar in feed; avoid tiny footnotes. |
| Quote cards / employer brand | 1:1 (1080×1080) | Works in grid previews; huge type wins. |
| Tall diagrams | 4:5 (1080×1350) | Test top/bottom cropping on desktop. |
Document (“PDF”) posts vs image stacks
Document posts shine for gated content previews, checklists, and slide-style storytelling. Image carousels shine for fast creative iteration. Neither replaces a good caption-the algorithm still reads text.
B2B brand consistency
- Use a locked color token set (primary, secondary, neutral, alert).
- Keep logo sizes predictable-don’t shrink to illegibility.
- If you include customer logos, honor trademark usage rules.
Copy accessibility
Do not embed critical stats only inside images. Repeat the key number and source in the post body for screen readers and search visibility.
Cross-network reuse
When repurposing X graphics or Instagram feed assets, re-export with LinkedIn-safe margins-white backgrounds that work on Instagram may wash out on LinkedIn’s light gray canvas.
Frequently asked questions
- What image size works best for LinkedIn posts?
- Many B2B teams publish 1200×627 (~1.91:1) for link-friendly landscape cards, 1080×1080 for square thought-leadership graphics, and 1080×1350 (4:5) for tall infographics. Always preview inside LinkedIn before bulk scheduling.
- Does LinkedIn crop single images differently than carousels?
- Yes-multi-page document/PDF carousels and multi-image posts each have their own crop behavior. Test one private post before a campaign.
- Should I worry about PDF carousels vs PNG carousels?
- Document posts behave like lightweight decks-great for posts meant to be saved. Image carousels can be faster to produce. Pick based on whether you need selectable text inside the asset.
- What about personal profile banners?
- LinkedIn personal banners differ from company page banners. Export separate templates using LinkedIn’s current Help specs.