Free UTM Generator Tool
Create custom tracking URLs with UTM parameters for your marketing campaigns in seconds. Track and measure your campaign performance with precision.
The full website URL you want to track
The referrer (e.g., google, newsletter)
Marketing medium (e.g., cpc, email, social)
Campaign name, slogan, promo code
Used for A/B testing and content-targeted ads
Identify paid search keywords
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What Are UTM Parameters?
UTM parameters are tags added to a URL that help you track the effectiveness of your marketing campaigns across traffic sources and publishing media.
UTM Source (utm_source)
Identifies which website, publication, or referrer is sending traffic to your site (e.g., google, newsletter, billboard).
UTM Medium (utm_medium)
Identifies what type of link was used, such as cost per click (cpc), email, or social media post.
UTM Campaign (utm_campaign)
Identifies a specific product promotion or strategic campaign (e.g., spring_sale, product_launch_2023).
UTM Content (utm_content)
Identifies what specifically was clicked to bring the user to the site, such as a specific banner or a text link (useful for A/B testing).
UTM Term (utm_term)
Identifies search terms for paid search campaigns. This is typically used for Google AdWords keyword campaigns.
UTM Tracking Best Practices
Be Consistent with Naming
Use a consistent naming convention for your UTM parameters to make analysis easier. For example, always use "facebook" instead of mixing "fb" and "facebook".
Use Lowercase
UTM parameters are case-sensitive. Using all lowercase helps prevent duplicate campaign data in your analytics.
Avoid Spaces
Use underscores or hyphens instead of spaces in your UTM parameters (e.g., "summer_sale" instead of "summer sale").
Keep It Simple
Make your UTM parameters descriptive but concise. Long URLs can break in some email clients or messaging apps.
Document Your Strategy
Create a document that outlines your UTM naming conventions to ensure consistency across your team and campaigns.